What Is Copywriting and Why You Should Care
We’ve written that freelance writing is already a lucrative business. Given that most of the workforce in the USA will consist of freelancers soon, it shouldn’t be a surprise that the freelance writing industry is expanding. With more blogs, online publications, and podcasts launching, the demand for freelance writers will increase.
What we wish to focus on in this article is copywriting. If you are a freelance writer yourself, you’ve probably heard of copywriting or actually catered copywriting services to your clients.
For a short introduction on what copywriting is, we recommend you read our article Copywriting 101. There, you will discover what copywriting is and why it is so important for you as a freelance writer.
However, if you are unfamiliar with copywriting, keep in mind that basically, it is “advertising on paper.”
This description of copywriting may seem troubling. Of course, you use smartphones and laptops to do your work and shopping. What do we mean by “advertising on paper”?
To understand the idea better, think of copywriting as anything you see on a webpage, in a video, or in a text message. If that piece of text was written with the intent of persuading you to buy a product or service or to take a type of action, you were exposed to copywriting.
If you are reading a blog post on a topic that you are passionate about and at the end of the article, the author asks you to subscribe to a newsletter, comment on the post, or go to their Amazon store to buy a product, you are dealing with a piece of copy.
If, while visiting a website, a new window pops up and asks you to sign up for a newsletter or order a product, you are being exposed to a piece of copy.
Why should you care about copywriting? Maybe you are satisfied with crafting content for websites or for magazines, not having any intention of luring people into buying anything.
If that’s what you want, people should respect your choice. However, you need to keep in mind that copywriting is a serious business. And in our digitized world, copywriting can be found on every website and on each platform.
In 2025, Facebook earned over three billion dollars from its ads. Specialists claim that the companies that invested in the platform’s ads have generated revenue of over ten billion dollars.
Just to offer a quick glimpse, the copywriting market is worth over twenty-seven billion dollars in 2025. Specialists predict that in 2030, the copwriting market will be valued at over forty-two billion dollars. As a freelance copywriting, you can find new writer markets and increase your earnings starting this 2026.
To do that, you need to understand the copywriting landscape and some of the most lucrative niches available today.
> You can read more on the most lucrative copywriting niches here.
Which Copywriting Niches Are the Most Lucrative for Freelance Writers
As a freelance writer, you have a lot of opportunities to make it in the world of copywriting. For starters, you already have experience writing for businesses. Second, you probably have several topics in which you are an expert.
For our discussion, it doesn’t really matter whether you are an expert or not. The reality is that anyone can start a copywriting career in one of these lucrative niches. Read on to find out how much a copywriter can really earn.
E-commerce
With millions of stores on Amazon alone, the demand for copywriters in this niche is higher than ever. Tens of thousands of online entrepreneurs require original content for their online stores to grab the attention of the online visitor and get him/her to make a purchase.
We’ve started our discussion with this niche because it is easiest to enter. If you have no experience as a copywriter or you don’t know what you are interested in writing, offering copywriting services to general online stores is a good way to start.
Most of the time, you will be asked to craft compelling descriptions for various products, a work that may seem dull, but which can help you launch a successful copywriting career.
Health & Wellness
This is another niche that you may be interested in as a beginner copywriter. Health & wellness cover all sorts of topics. From fitness and nutrition to mental health and mindfulness, the ever-expanding markets mean more opportunities to put your foot in the door.
If you don’t know much about health and wellness, remember that you are never too old to learn. Not only will you have the opportunity to make serious earnings as a copywriter, but you will also get to learn valuable information that you can apply to your own life.
SaaS
This niche is probably the most lucrative today. With more people being hooked on their smartphones, app developers are looking to monetize on them. What does SaaS have to do with modern phone addiction? SaaS is an acronym for “Software as a Service.” If someone has an app idea or wants to offer a service online, that person can develop the service as software and offer it to people.
To promote this new SaaS product, the person will need to hire a copywriter. If you are passionate about technology and what it can do to improve the lives of people, SaaS copywriting is just what you need.
FinTech
Banks have developed services and tools to help their clients. This is how the FinTech niche has appeared. It’s a mashed word between Finance and Technology, and if you are using an app to do all your banking chores, then that is a piece of fintech.
While you can write and deliver copy targeting the general population, note that more money is in the business-to-business sector (B2B). If there is technology for a bank as an institution, that’s where you should focus your time and effort as a copywriter.
These are just some of the niches to copywriting as a freelance writer. Many are earning a lot of money by offering their services to companies that offer services and products in such niches. Still, the question from the beginning of this article hasn’t yet been answered.
How Much Can a Copywriter Really Earn?
The answer to this question is dependent. It depends on the language in which you are writing or whether you offer multilingual services. It also depends on the country in which you offer your services, as well as the niches and types of services that you cater to your clients.
If you want to offer copywriting services as a hobby, partially besides your services as a freelance writer, you can make a couple of thousand dollars extra per year. Of course, if that’s what you want, everyone should respect your decision. However, from a couple of thousand dollars per year, you can easily make six-figure wages per year as a full-time copywriter.
According to data, a copywriter in the USA earned, on average, in 2025, $61,539. This is of course, an average that doesn’t account for expertise or niche.
Also in the USA, an entry-level copywriter with less than one year of experience doesn’t earn more than $50,000 annually. However, with five years of experience in a lucrative niche, you can hope to earn six-figure wages. We know that such a copywriter can earn annually more than $130,000.
If you are interested in knowing how much a copywriter can earn based on different niches, current data reveals some interesting numbers. In the FinTech industry, for example, copywriters can earn between $0.50 and $1.50 per word, leading to earnings of even $10,000 per month.
In the SaaS niche, a well-paid project can land you even $20,000 in your bank account, and in the wellness industry, you can earn up to $1 per word.
How much can a freelance copywriter really earn? Our answer would be: enough, depending on the freelance writer’s financial expectations. A copywriter can earn a couple of thousand dollars each year, as a side hustle, or a six-figure paycheck in the right niche and with the right expertise. Ask yourself what your expectations are and what you can offer to a potential client.
Some Notes on the Rise of Artificial Intelligence
With the rise of ChatGPT or Gemini, many have wondered if this is the end of freelance writing. The same can be asked about copywriting. With so many sophisticated tools, isn’t it more affordable and better to simply generate copy using ChatGPT? Why pay for a copywriter after all?
The truth is that AI has changed the online freelance writing market, but didn’t make it obsolete. While some freelance writers and copywriters have claimed to have increased their earnings once artificial intelligence became available to the public, most copywriters claim that their craft hasn’t been affected by the rise of AI.
Ever since 2023, when ChatGPT was launched, the demand for online copywriting has been continually increasing.
It may have something to do with that AI cannot offer a human touch to copy, and that it always sounds repetitive and robotic. But we know that, in the end, humans sell to other humans.
Final Remarks for Freelance Writers
If you are a freelance writer who’s been thinking about exploring copywriting and what it has to offer, know that opportunities exist.
Realistically, if you are from the USA and have some experience with online writing, you could earn $60,000 annually. Of course, if you are brave enough, you can start your own copywriting agency and earn a six-figure profit annually.
You don’t even need to be a freelance writer to start as a copywriter. All you need is to have the drive to make it and, maybe, read our articles on copywriting. With determination, everything is possible, and we know that you have what it takes to reach your business goals.
